Let us look at our own history. We were a small group, sitting in one room, locating, identifying, assessing, planning and visiting the customers of our products. We had been emphasizing on the collection of data, on customers, competitors and above all, on market situations. Being a small group, we were sharing this information, tabulating and recording in our simple formats. We were discussing openly between us various strategies and assigning jointly the task to any on...
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